Core Values

From the tea and teaware we source and use, the waste-conscious approach to packaging, to our transparency in our business, our simple but strong set of values is a commitment to the highest quality and lowest possible impact.


Personalisation is a key aspect for us, we put a lot of time and effort into finding and tailoring our products to suit our customers` needs. We introduced our subscription service in order to create an even closer relationship with those who drink our tea.


We are committed to reducing our impact on the environment and want our business to be as environmentally sustainable as possible. This is why all our postal packaging is 100% biodegradable already and all of our product packaging will be completely eco-friendly or zero-waste by the end of 2018.


We launched a very special product, our Camden Giving Tea. With every pack you buy, you donate £2.50 to the charity Camden Giving! Our business started out in Camden Town and this is our way of giving back to this amazing community.