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Winning at the Great Taste Awards 2018

by Kriszti Nagy on August 03, 2018

We couldn't believe our eyes when we read the news about our success in this year's Great Taste Awards, the largest and most trusted accreditation scheme for fine food and drink.


What is Great Taste?

Since 1994, more than 120,000 products have been put through this robust judging process. Each one is fastidiously blind-tasted by selected chefs, buyers, fine food retailers, restaurateurs, food critics and writers over 60 judging days.

What do great taste judges look for? They look for truly great taste, regardless of branding or packaging. Yes, they take into account the texture, appearance and of course quality ingredients; they like a good aroma, a decent bite to a sausage, a smooth lemon curd, crunchy rich pastry, but everything comes back to the taste. Is it really, truly great?

3-stars: Exquisite: Extraordinarily tasty foods – less than 3% of products are awarded 3-stars each year – don’t leave the shop without buying it!

2-stars: Outstanding: Above and beyond delicious – less than 15% of entries will achieve this rating

1-star: Simply delicious: A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.


The results

We entered the awards from the beginning as we wanted the very best to judge our taste. Having won 8 awards in our first two years of business confirmed that we were heading in the right direction. Now in our 3rd year of hard work, it’s official…we source great tea. So great that two of our products made it to the top 3% of the judged 12,634 products this year!

Chocolate Cloud - 3 stars "Really interesting rugged looking ingredients speckled with blue cornflower blossoms. The aroma from the dry ingredients is incredible. Buttery cocoa with a very subtle almost nutty scent. Nutty, chocolaty, creamy, smooth and delicious. Full cocoa flavour with a sweetness from the roobois that carries through to the finish. A beautifully balanced and innovative product. First class."

Pu Erh Royal Palace Organic - 3 stars "Light, comforting, earthy truffle-like nose, almost seaweed aroma. Deep chestnut brown colour. Earthy, smooth, gentle, matcha-like flavour. Smooth lightly smoky flavour with a hint of wood bark. Clean and resfreshing with a lingering depth too. Would be very comforting after a meal or curled up by the fire."

Choco Assam - 2 stars "Clear parline / gianduia character comes through. The CTC works well here - a sound balance with the robust flavours. A brisk infusion, great with milk."
Wu Lu - 2 stars "A beautifully twisted and well made leaf. A soft and delicate infusion, fruity with incredible sweetness. Clean and not astringent."

Mao Feng - 1 star

Having won awards in the past three years we can proudly use Great Taste Producer logo. Plus, we have been nominated for the Golden Fork Awards!
We are even more motivated now to bring you the best experience. We promise to bring you even more good tea that you absolutely deserve.

Link to all of our award-winning products | | What is Great Taste?

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