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We couldn't believe our eyes when we read the news about our success in this year's Great Taste Awards, the largest and most trusted accreditation scheme for fine food and drink.
What do great taste judges look for? They look for truly great taste, regardless of branding or packaging. Yes, they take into account the texture, appearance and of course quality ingredients; they like a good aroma, a decent bite to a sausage, a smooth lemon curd, crunchy rich pastry, but everything comes back to the taste. Is it really, truly great?
3-stars: Exquisite: Extraordinarily tasty foods – less than 3% of products are awarded 3-stars each year – don’t leave the shop without buying it!
2-stars: Outstanding: Above and beyond delicious – less than 15% of entries will achieve this rating
1-star: Simply delicious: A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.